The beach is a kilometre long
There are a dozen beach entrances along the front and two different road systems serving them. The name of the beach is the useful part, not the name of the city.
Name the beach
Gordon, Frishman, the port, the southern beaches towards Jaffa — each has an approach and a place to stop. Say which one, and the ride ends at a crossing rather than somewhere on a promenade.
The port is its own address
Tel Aviv Port has car parks, a gate and a one-way loop. It is a five-minute difference from the beachfront and a completely different route, so it deserves its own line in the message.
Evening and Shabbat traffic
Friday afternoon and Saturday evening are when the coast road fills up. A booked hour means the car is already accounted for; it does not mean the traffic is, so plan the hour with room in it.
Questions
Can you pick up from the beach at night?
Yes, at an agreed entrance. Send the name of the beach and the nearest street.
Do you go south towards Jaffa's beaches?
Yes. Name the beach and the entrance and the ride is planned to it.